Digital Marketing Course Details

Computer fundamentals tutorial provides basic and advanced concepts of Bootstrap.

Course Overview

Module 1: Introduction to Digital Marketing (1 month)

  • Understanding the landscape of digital marketing.
  • Importance of digital marketing in the modern business environment.
  • Overview of digital marketing channels and strategies.

Module 2: Website and Content Creation (1 month)

  • Basics of website creation and management.
  • Content creation and optimization for digital platforms.
  • Understanding the role of a website in digital marketing.

Module 3: Social Media Marketing (1 month)

  • Creating and managing social media profiles for businesses.
  • Developing a social media strategy.
  • Paid advertising on social media platforms.
  • Social media analytics and reporting.

Module 4: Search Engine Optimization (SEO) (2 weeks)

  • Understanding SEO principles for website visibility.
  • Keyword research and on-page optimization.
  • Off-page SEO strategies for link building.

Email Module 5: Marketing (2 weeks)

  • Creating effective email marketing campaigns.
  • Building and segmenting email lists.
  • Email marketing analytics and performance tracking.

Module 6: Pay-Per-Click (PPC) Advertising (2 weeks)

  • Introduction to PPC advertising platforms (e.g., Google Ads, Facebook Ads).
  • Creating and optimizing PPC campaigns.
  • Budgeting and bidding strategies.

Practical Implementation:

  • Hands-on exercises, case studies, and real-world projects to apply digital marketing strategies.
  • Developing and implementing a digital marketing plan for a business.

Tools and Technologies:

  • Introduction to popular digital marketing tools (e.g., Google Analytics, SEMrush, Mailchimp).
  • Practical use of tools for analytics, keyword research, and campaign management.

Assessment and Certification:

  • Regular assessments to evaluate understanding.
  • Completion of practical projects demonstrating digital marketing skills.
  • A final assessment for course completion.

Support and Resources:

  • Dedicated faculty support for doubt clarification.
  • Access to relevant digital marketing resources, articles, and industry best practices.

Career Opportunities

  • Upon completion of the course, students will be equipped with the skills needed for roles such as digital marketing executive, social media manager, or SEO specialist.
  • Opportunities to work with digital marketing agencies, e-commerce companies, or as an independent digital marketing consultant.

This Digital Marketing course aims to provide a comprehensive understanding of various digital marketing channels, enabling students to create and implement effective digital marketing strategies for businesses.

Course Name Fees Duration:
Digital Marketing Rs.11,999 3 Months
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